APR 14

Scandals in the Russian gloss

Scandals around domestic glossy magazines often breaks out not for the articles or causing the photos, and due to the peculiar manner of doing business and building relations between editors and publishers.

What problems faced the Western publications that you can read here.

L'officiel: the consequences of one dismissal

Evelina Khromtchenko

In may 2010, from the magazine L'officiel was dismissed Evelina Khromchenko, who led it for 13 years. One day it simply was not allowed in the editor by putting before the fact that she is no longer here. The reason for such action publisher Eugene Zmievets called "...excessive Evelina build your personal career at the expense of development of the magazine L'officiel".

The seamy side of history was more prosaic – Evelina "left" to transfer its place of Mary Neva, wife of Zmeica, the former model, who worked in the magazine the Director of the fashion Department. Khromchenko says that Mary worked at L'officiel only six months, and that of her post never was — only the editors of the departments, and this post of Director was established specially for her, although from experience she could in the best case, to perform the duties of assistant editor. According to rumors, Eugene "gave" the wife as editor in chief in gratitude for the birth of the second child.

The battle for the license

When L'officiel has published...

The personal insults did not stop. After a few months ID Les Editions Jalou, the owner of the brand L'officiel has issued a press release that prematurely revokes the license to publish the magazine at publishing house "Parlan", led by Seicom. The document also stated that the rights are transferred to the AST, and Evelina Khromchenko invited to become editor-in-chief. They explained this by the fact that they were forced to "take steps to protect their interests in Russia."

In "Parlan" said that to take away their license prematurely against the law, and filed for AST and brand owners to court. The proceedings in court was a year and a half. "Parlan" has continued to publish the magazine, but the rooms are appearing on the market regularly and disappeared from the newsstands for a few months, the publication was losing reputation and advertisers. 31 Dec 2011 the period of their license expired, and now nepotverzhdennoy information from the L'officiel Russia the new owner.

R. S. ID Les Editions Jalou not just stood up for Khromchenko. As it turned out, the contract for the transfer of L'officiel was signed with AST before her dismissal scandal was the only reason for the early rupture of relations with "Parlan".

Ekaterina Sazanova for School authors gloss

Mar 08

Elena Myasnikova: like "Cosmo you can't catch up"

One of the founders of the popular glossy magazine in Russia, a powerful media Manager, winner of the national prize of achievements of women "Olympia", the Russian woman, which defined the face of two thousand years (according to the New York Times), Elena Myasnikova was one of the originators of glossy press in Russia.

Elena Myasnikova

Elena graduated from the philological faculty of Moscow state University on specialty "Dutch language and literature" and until 1992 taught English and Dutch at the Institute of Asia and Africa. Journalism for her began with the work of the editor and then Deputy editor of the magazine "Europe". Myasnikov admits that for her it was a boring publication covering political and economic problems.

The decision on issue of Cosmopolitan in Russia Elena Myasnikova took with her friend Ellen Verbeek, Dutch journalist and wife of the founder of ID Independent Media derk Sauer. It was like an adventure: Ellen spoke no Russian, but understood fashion, beauty and women's psychology, and a philologist Elena was far from women's journalism, but a good command of the language.

They really wanted to get the right to publish it, the Cosmopolitan is the largest international women's magazine – and succeeded. As later told Elena, they have actually created a Potemkin village by convincing the owners of the brand, they have a huge office and a brilliant author's part to launch the magazine in Russia.

Actually, Continue reading

Jan 28

Feminist glossy journalism

The journalist Natalya radulova started writing by accident, but continues to do so for decades. The results do not keep itself waiting: she has worked for many reputable publications, and its blog in LiveJournal is among the most popular.
Natalia was born in Odessa and at first thought about journalism. After school, he decided to become a pharmacist. Ready to work in one of city drugstores, but for fun, he created his own web page.

One of her readers was the editor of Ogonyok magazine, who invited me to try myself in journalism: "You, Radulov, not the thing to do! I, Radulov will curse you if you do not write these articles!". Continue reading

Jan 13

Cosmo as a business

The conditions for the emergence of the gloss in post-Soviet Russia was more than enough.

First, with the development of market economy and open sales of imported clothing and cosmetics , there is a demand for advertising of the clothing and cosmetics, including print media. Secondly, the existing decades, consumer demand for gloss finally got the right to secede from the shadows. You can't say that until the early 90s in Russia and throughout the former Union, women do not want fashionable and attractive look, you don't think about relationships with family, colleagues and, of course, men.

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Jan 10

The history of Cosmopolitan in Russia

Today, the gloss reading at home on the couch or on public transport. For a long time in every foster dental clinic, a Barber shop or a café there is a special stand or table — coffee in the truest sense of the word.

People sit in a queue or waiting for your cappuccino, and at hand they always have several magazines, among which Cosmopolitan is necessarily present.

The first issue of Russian Cosmo

His wildly popular Cosmo in Russia received immediately, taking the leading position among domestic gloss and holding her still. Thanks to the Western concept of the magazine in the mid-90s it became №1 among Russian women of all ages – though the target audience was and still is in the framework of "16 to 30 years."

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